Non resident · member #1852
Nathan Oakley
Joined 1 Jun 2026 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Never visited+30
No recorded visit to any facility.
- Under-using membership+14
0 visits in 90 days; a non resident membership typically sees at least 2.
- Unresolved friction on record+13
2 negative interactions logged in the last six months.
- Still in the first two years+10
Joined 0.2 years ago; early-tenure members churn at the highest rate.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$289
Where they go
Visits by facility across the full 24-month record.
No recorded visit to any facility.
Visit cadence
Sep 24 – Aug 26Event attendance
- President’s Cup 2026 (2)18 Jul 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative10 Jul 2026Marissa Ford, Membership Director · Email
Reported the same billing error twice and says nobody has come back to them. Escalated to the general manager.
- negative3 Jul 2026Bethany Cruz, Front Desk · Committee
Complained the fitness centre air conditioning has been unreliable since June.