Non resident · member #1834
Marilyn Alderton
Joined 13 Feb 2026 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+11
$179 in the last 90 days against a personal baseline of $284.
- Still in the first two years+10
Joined 0.5 years ago; early-tenure members churn at the highest rate.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,332
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (2)5 Jul 2026no show
- Family Pool Party 2026 (3)22 Jun 2026attended
- Derby Day Party 20264 Jun 2026attended
- President’s Cup 202627 May 2026attended
- Spring Four-Ball 20265 May 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral7 Jul 2026Anita Reyes, Front Desk · Phone
Enquired about adding a spouse mid-year and how the dues would be prorated.
- positive2 May 2026Marissa Ford, Membership Director · Survey
Says the fitness centre refresh is the reason they renewed the family membership.
- negative11 Mar 2026Grace Okonjo, Events Coordinator · Email
Objected to the new cart path policy and wanted to know who made the decision.