Social · member #1827
Scott Yardley
Joined 6 Jan 2026 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Still in the first two years+10
Joined 0.6 years ago; early-tenure members churn at the highest rate.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Visit cadence rising-6
Visits up 62% on this member's own baseline.
- Bringing guests-9
4 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,122
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
- Cigar and Scotch Evening 202631 May 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative12 Jun 2026Bethany Cruz, Front Desk · Front desk
Unhappy that the tennis professional cancelled two lessons in a row at short notice.