Social · member #1821
Ashley Vasquez
Joined 11 Nov 2025 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Still in the first two years+10
Joined 0.8 years ago; early-tenure members churn at the highest rate.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,869
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Movie Night on the Lawn 20266 Jul 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
- Family Pool Party 202610 Mar 2026attended
- Father-Son Scramble 202624 Feb 2026attended
- Halloween Costume Party 20269 Feb 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative24 Jun 2026Bethany Cruz, Front Desk · Email
Reported that the junior programme has become too competitive for their child. Will revisit at renewal.
- neutral22 Feb 2026Tom Halloran, Food and Beverage Manager · Survey
Asked to come off the golf newsletter but stay on club-wide notices. Flagged for the GM.