Social · member #1801
Adriana Pemberton
Joined 26 Jun 2025 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Still in the first two years+10
Joined 1.2 years ago; early-tenure members churn at the highest rate.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$2,904
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- President’s Cup 2026 (2)18 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
- Father-Son Scramble 2026 (2)25 Jun 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
- Family Pool Party 202610 Mar 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive8 Oct 2025Tom Halloran, Food and Beverage Manager · Email
Asked to be put on the list for the Pinehurst trip before it had even been announced. Logged for the committee.
- negative22 Aug 2025Colin Barrow, General Manager · Email
Says the app logs them out constantly and they have given up on using it. Nothing outstanding.