Non resident · member #1792
Melissa Iverson
Joined 14 May 2025 via waitlist
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Still in the first two years+10
Joined 1.3 years ago; early-tenure members churn at the highest rate.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$829
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Ryder Cup Match Play 20269 Jun 2026attended
- Chef’s Table Tasting 20262 Jan 2026attended
- Trivia Night 202529 Dec 2025attended
- Holiday Gala Dinner 2025 (2)25 Nov 2025attended
- Wine Dinner: Northern Rhone 202521 Nov 2025attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral20 Aug 2026Raymond Petit, Controller · Front desk
Asked what happens to the initiation fee if a member resigns within five years.
- negative17 Jun 2026Tom Halloran, Food and Beverage Manager · Front desk
Says the app logs them out constantly and they have given up on using it.