Junior executive · member #1790
Priya Marchetti
Joined 20 Apr 2025 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+23
5 visits in the last 90 days against a personal baseline of 10.4 — down 52%.
- Discretionary spend dropping+15
$448 in the last 90 days against a personal baseline of $906.
- Still in the first two years+10
Joined 1.4 years ago; early-tenure members churn at the highest rate.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,627
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
- Family Pool Party 2026 (2)16 Apr 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral2 Jan 2026Grace Okonjo, Events Coordinator · Email
Updated billing address after a move within Preston Hollow.
- positive30 Sep 2025Anita Reyes, Front Desk · Survey
Praised the halfway house menu change, the brisket sandwich in particular.
- neutral23 Aug 2025Anita Reyes, Front Desk · Survey
Asked whether the range would stay open during the aeration window. Assigned to member services.