Non resident · member #1787
Margaret Marchand
Joined 11 Apr 2025 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Still in the first two years+10
Joined 1.4 years ago; early-tenure members churn at the highest rate.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$822
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- President’s Cup 2026 (2)18 Jul 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
- Member-Guest Invitational 202630 Mar 2026no show
- Father-Son Scramble 202624 Feb 2026attended
- Wine Down Wednesday 2025 (2)13 Oct 2025attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral9 Jun 2026Grace Okonjo, Events Coordinator · Front desk
Left a jacket in the locker room; returned to them the following week.
- negative5 May 2026Tom Halloran, Food and Beverage Manager · Email
Complained the Sunday brunch has been cut back with no reduction in price.