Social · member #1784
Ryan Fenwick
Joined 23 Mar 2025 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Still in the first two years+10
Joined 1.4 years ago; early-tenure members churn at the highest rate.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Bringing guests-9
7 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,199
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026no show
- Independence Day Cookout 20261 Aug 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
- Back to School Splash 202623 Apr 2026attended
- Family Pool Party 2026 (2)16 Apr 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative28 May 2026Grace Okonjo, Events Coordinator · Front desk
Reported cold showers in the locker room for the third time this month.
- neutral26 Dec 2025Marissa Ford, Membership Director · Committee
Asked how the standing games work and whether there is a way to be paired. Nobody had a clear answer. Assigned to member services.
- positive12 Nov 2025Dale Whitcombe, Head Golf Professional · Front desk
Stayed after the member meeting to thank the board for being straight about the pool project. Flagged for the GM.
- neutral6 Aug 2025Marissa Ford, Membership Director · Front desk
Requested that club correspondence go to their personal address rather than work. Member declined a call back.