Social · member #1782
Priya Prentiss
Joined 19 Mar 2025 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+20
5 visits in the last 90 days against a personal baseline of 9.1 — down 45%.
- Discretionary spend dropping+13
$152 in the last 90 days against a personal baseline of $276.
- Still in the first two years+10
Joined 1.5 years ago; early-tenure members churn at the highest rate.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,080
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (2)5 Jul 2026no show
- Derby Day Party 20264 Jun 2026attended
- Father-Son Scramble 202624 Feb 2026attended
- Chef’s Table Tasting 20262 Jan 2026no show
- Derby Day Party 2025 (3)28 Nov 2025attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral24 May 2026Raymond Petit, Controller · Email
Retired member asked for a daytime tennis group and was told to check back in the spring.
- negative1 Apr 2026Marissa Ford, Membership Director · Phone
Says the menu has not changed since the winter and the specials repeat weekly. Raised at the weekly staff meeting.
- negative29 Oct 2025Stuart Lang, Tennis Professional · Survey
Asked whether the discounted rate they joined on carries past the first year. Noted on file.