Full golf · member #1770
Brandon Stockton
Joined 3 Mar 2025 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Still in the first two years+10
Joined 1.5 years ago; early-tenure members churn at the highest rate.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Bringing guests-9
14 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$11,551
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Easter Egg Hunt 202618 Aug 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral18 Aug 2026Raymond Petit, Controller · Front desk
Wondered aloud whether the number of guests on Saturdays is squeezing members out. Raised at the weekly staff meeting.
- positive8 Aug 2026Stuart Lang, Tennis Professional · Survey
Said the pool staff were exceptional with their grandchildren over the long weekend. Copied to food and beverage.
- negative17 May 2026Marissa Ford, Membership Director · Phone
Unhappy the championship pairings were posted late and were wrong when they appeared.
- negative3 May 2025Anita Reyes, Front Desk · Committee
Said the club feels closed off and they have not found a way in. Will revisit at renewal.
- neutral6 Mar 2025Tom Halloran, Food and Beverage Manager · Front desk
Enquired about changing membership category at renewal.