Junior executive · member #1763
Laura Aguilar
Joined 26 Feb 2025 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Bringing guests-9
4 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,585
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Easter Egg Hunt 202618 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026no show
- Derby Day Party 20264 Jun 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative13 Jun 2026Tom Halloran, Food and Beverage Manager · Phone
Says the service in the grill has gone from attentive to absent. Passed to the golf shop.
- positive6 May 2026Board Secretary · Survey
Told the professional they are playing more golf now than at any point since retiring.
- negative4 Feb 2026Grace Okonjo, Events Coordinator · Phone
Says the app logs them out constantly and they have given up on using it. Nothing outstanding.
- neutral24 Dec 2025Marissa Ford, Membership Director · Survey
Called about a duplicate charge on the November statement. Posting error, resolved same day.
- neutral25 Oct 2025Board Secretary · Phone
Asked whether the club will be open on the public holiday and at what hours.
- positive31 Jul 2025Stuart Lang, Tennis Professional · Survey
Wants to turn the standing Thursday game into a fourball and is looking for a fourth.