Social · member #1751
Simone Vandermeer
Joined 9 Feb 2025 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
No signal fired
Nothing in this member's record crossed a threshold in either direction, so the score sits at its floor.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,090
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Movie Night on the Lawn 20266 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
- Father-Son Scramble 2026 (2)25 Jun 2026attended
- Budget and Dues Presentation 2026 (2)18 Jun 2026no show
- Derby Day Party 20264 Jun 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral30 Apr 2026Marissa Ford, Membership Director · Front desk
Asked about the timeline for the short game area.
- positive10 Mar 2026Marissa Ford, Membership Director · Phone
Says the fitness centre refresh is the reason they renewed the family membership.
- negative28 Dec 2025Tom Halloran, Food and Beverage Manager · Email
Says the booking system loses their preferences every single time.
- negative3 May 2025Tom Halloran, Food and Beverage Manager · Email
Said the welcome pack arrived a month after they joined and nothing has followed it.