Non resident · member #1746
Eric Pickering
Joined 5 Feb 2025 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+22
2 visits in the last 90 days against a personal baseline of 3.9 — down 49%.
- Discretionary spend dropping+22
$72 in the last 90 days against a personal baseline of $688.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,561
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Cigar and Scotch Evening 202631 May 2026attended
- President’s Cup 202627 May 2026no show
- Junior Club Championship 20266 Apr 2026attended
- Casino Night 202624 Mar 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative30 Apr 2026Stuart Lang, Tennis Professional · Front desk
Unhappy about the dues increase and said it was communicated late and badly.
- neutral17 Oct 2025Anita Reyes, Front Desk · Phone
Requested a paper statement in addition to the emailed one. Will revisit at renewal.
- negative24 Sep 2025Anita Reyes, Front Desk · Front desk
Joined in the drive and has not booked a tee time once. Nothing outstanding.