Social · member #1740
Ashley Radcliffe
Joined 27 Jan 2025 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+16
5 visits in the last 90 days against a personal baseline of 7.6 — down 35%.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,375
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Back to School Splash 2026 (3)16 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
- Father-Son Scramble 2026 (2)25 Jun 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative26 Feb 2026Board Secretary · Phone
Complained about noise from pool events carrying into the dining room.
- negative27 Jan 2026Stuart Lang, Tennis Professional · Phone
Unhappy about the dues increase and said it was communicated late and badly.
- neutral23 Jan 2026Nora Sinclair, Fitness Manager · Committee
Wanted to know whether the courts are lit for evening play through the winter.
- positive13 Sep 2025Marissa Ford, Membership Director · Front desk
Wrote in to say the valet team went well out of their way during the storm.
- negative1 Aug 2025Tom Halloran, Food and Beverage Manager · Email
Has not attended a single club event since joining, despite three invitations.
- neutral11 Mar 2025Board Secretary · Email
Requested the club history booklet as a family gift.