Full golf · member #1737
Melissa Thackeray
Joined 20 Jan 2025 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+26
4 visits in the last 90 days against a personal baseline of 9.4 — down 57%.
- Under-using membership+14
4 visits in 90 days; a full golf membership typically sees at least 18.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$2,802
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- President’s Cup 2026 (2)18 Jul 2026attended
- Halloween Costume Party 2026 (3)3 Apr 2026no show
- Father-Son Scramble 202624 Feb 2026attended
- Halloween Costume Party 2026 (2)19 Feb 2026attended
- Ladies Member-Member 20256 Sep 2025attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative22 Jul 2025Bethany Cruz, Front Desk · Survey
Complained the fitness centre air conditioning has been unreliable since June.
- negative11 Feb 2025Anita Reyes, Front Desk · Phone
Said the club feels closed off and they have not found a way in.