Junior executive · member #1732
Grant Thackeray
Joined 17 Jan 2025 via waitlist
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+33
1 visits in the last 90 days against a personal baseline of 3.7 — down 73%.
- Discretionary spend dropping+22
$47 in the last 90 days against a personal baseline of $304.
- Under-using membership+14
1 visits in 90 days; a junior executive membership typically sees at least 8.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$899
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026no show
- Movie Night on the Lawn 20266 Jul 2026attended
- Spring Four-Ball 20265 May 2026attended
- Family Pool Party 2026 (2)16 Apr 2026attended
- Member-Guest Invitational 202630 Mar 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral20 Apr 2025Tom Halloran, Food and Beverage Manager · Phone
Says their spouse has never been to the club and does not see the point of it. Noted on file.