Non resident · member #1730
Robert Nguyen
Joined 15 Jan 2025 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+33
1 visits in the last 90 days against a personal baseline of 3.7 — down 73%.
- Discretionary spend dropping+18
$80 in the last 90 days against a personal baseline of $200.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Extended absence+4
Last on site 61 days ago.
- Bringing guests-9
4 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$890
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Chef’s Table Tasting 20262 Jan 2026attended
- Father-Son Scramble 2025 (2)16 Oct 2025attended
- Breakfast with Santa 202519 Sep 2025attended
- Movie Night on the Lawn 202520 Mar 2025no show
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral20 Jun 2026Anita Reyes, Front Desk · Front desk
Wanted to know whether the courts are lit for evening play through the winter.
- negative7 Jun 2026Nora Sinclair, Fitness Manager · Front desk
Asked whether we are recruiting a new executive chef and when that is likely to land.
- neutral9 Feb 2026Dale Whitcombe, Head Golf Professional · Phone
Requested the club history booklet as a family gift.
- negative14 Mar 2025Nora Sinclair, Fitness Manager · Front desk
Says their spouse has never been to the club and does not see the point of it.