Full golf · member #1720
James Beaumont
Joined 23 Oct 2024 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+29
12 visits in the last 90 days against a personal baseline of 33.5 — down 64%.
- Discretionary spend dropping+20
$1332 in the last 90 days against a personal baseline of $3965.
- Bringing guests-9
8 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$12,246
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Spring Four-Ball 2026 (2)3 Jun 2026no show
- President’s Cup 202627 May 2026no show
- Spring Four-Ball 20265 May 2026attended
- Family Pool Party 2026 (2)16 Apr 2026attended
- Junior Club Championship 20266 Apr 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive15 May 2026Colin Barrow, General Manager · Email
Stayed after the member meeting to thank the board for being straight about the pool project.
- neutral9 Jan 2026Marissa Ford, Membership Director · Committee
Asked whether junior members may use the fitness centre unaccompanied.
- positive10 Mar 2025Grace Okonjo, Events Coordinator · Phone
Sent a note after the wine dinner saying it was the best evening they have had here. Awaiting a response from the member.
- positive6 Jan 2025Board Secretary · Phone
Wants to turn the standing Thursday game into a fourball and is looking for a fourth.
- neutral14 Nov 2024Dale Whitcombe, Head Golf Professional · Front desk
Booked the family for Easter brunch, then moved to the later sitting. Passed to the golf shop.