Social · member #1712
Rebecca Castellanos
Joined 24 Aug 2024 via waitlist
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Visit cadence rising-6
Visits up 27% on this member's own baseline.
- Bringing guests-9
6 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$8,058
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Easter Egg Hunt 202618 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
- Derby Day Party 20264 Jun 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive3 Jul 2026Stuart Lang, Tennis Professional · Front desk
Stopped by the shop to thank Dale for the fitting. Says the new irons have taken four strokes off. Front desk to note the preference on the account.
- negative12 Apr 2026Marissa Ford, Membership Director · Phone
Their family has stopped using the dining room entirely since the winter.
- positive4 Mar 2026Bethany Cruz, Front Desk · Front desk
Asked for the crab cake recipe for a dinner party at home. Kitchen sent it over.
- positive9 Jun 2025Stuart Lang, Tennis Professional · Phone
Says the fitness centre refresh is the reason they renewed the family membership.
- positive28 May 2025Colin Barrow, General Manager · Email
Wrote in to say the valet team went well out of their way during the storm.
- neutral1 Dec 2024Dale Whitcombe, Head Golf Professional · Phone
Updated billing address after a move within Preston Hollow.