Full golf · member #1703
Brandon Cavendish
Joined 29 Jul 2024 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence rising-6
Visits up 26% on this member's own baseline.
- Bringing guests-9
32 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$27,317
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026no show
- Independence Day Cookout 20261 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- President’s Cup 2026 (2)18 Jul 2026no show
- Back to School Splash 2026 (2)5 Jul 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral17 Nov 2024Dale Whitcombe, Head Golf Professional · Front desk
Changed the card on file after a fraud alert with their bank.
- neutral11 Nov 2024Nora Sinclair, Fitness Manager · Email
Enquired about adding a spouse mid-year and how the dues would be prorated.
- neutral18 Sep 2024Nora Sinclair, Fitness Manager · Survey
Wanted to know whether the courts are lit for evening play through the winter. Flagged for the GM.