Social · member #1689
Neil Chastain
Joined 8 Jun 2024 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+13
$522 in the last 90 days against a personal baseline of $931.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,343
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Easter Egg Hunt 202618 Aug 2026attended
- Father-Son Scramble 2026 (2)25 Jun 2026no show
- Budget and Dues Presentation 2026 (2)18 Jun 2026attended
- Back to School Splash 202623 Apr 2026no show
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive12 May 2026Colin Barrow, General Manager · Phone
Stayed after the member meeting to thank the board for being straight about the pool project.
- positive30 Jan 2026Bethany Cruz, Front Desk · Front desk
Hosted four guests for the Saturday shotgun and asked about sponsoring the member-guest next year.
- neutral3 Dec 2025Anita Reyes, Front Desk · Front desk
Requested the club history booklet as a family gift. Follow-up scheduled for next month.
- neutral23 Feb 2025Priya Venkat, Member Services · Survey
Asked what happens to the initiation fee if a member resigns within five years.