Social · member #1683
Nathan Fairbanks
Joined 21 May 2024 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Visit cadence rising-6
Visits up 35% on this member's own baseline.
- Bringing guests-9
5 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$2,238
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Easter Egg Hunt 202618 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026no show
- Junior Golf Clinic 202630 Jul 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral27 Jun 2026Stuart Lang, Tennis Professional · Phone
Wanted clarification on the monthly guest limit at the pool.
- negative12 May 2026Marissa Ford, Membership Director · Email
Told the front desk they have started booking dinner outside the club on Fridays.
- positive15 Mar 2026Priya Venkat, Member Services · Survey
Brought a prospective member to lunch unprompted and gave them the full tour. Logged for the committee.
- neutral17 Mar 2025Marissa Ford, Membership Director · Front desk
Requested the club history booklet as a family gift. Noted on file.
- neutral12 Jan 2025Anita Reyes, Front Desk · Email
Asked what happens to the initiation fee if a member resigns within five years.