Junior executive · member #1682
Diane Duxbury
Joined 14 May 2024 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Bringing guests-9
16 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$12,570
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Independence Day Cookout 20261 Aug 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
- Back to School Splash 2026 (3)16 Jul 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral20 Aug 2026Raymond Petit, Controller · Survey
Enquired about adding a spouse mid-year and how the dues would be prorated. Copied to food and beverage.
- neutral22 Jun 2026Colin Barrow, General Manager · Phone
Asked to come off the golf newsletter but stay on club-wide notices.
- positive21 Mar 2026Marissa Ford, Membership Director · Phone
Hosted four guests for the Saturday shotgun and asked about sponsoring the member-guest next year. Awaiting a response from the member.
- neutral21 Dec 2025Dale Whitcombe, Head Golf Professional · Front desk
Enquired about parking during the works on the north entrance. Front desk to note the preference on the account.
- positive13 Dec 2025Marissa Ford, Membership Director · Front desk
Brought a prospective member to lunch unprompted and gave them the full tour.
- negative8 Sep 2025Marissa Ford, Membership Director · Front desk
Reported cold showers in the locker room for the third time this month.