Non resident · member #1667
Robert Pemberton
Joined 5 Jan 2024 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+22
$108 in the last 90 days against a personal baseline of $420.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,644
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Ladies Member-Member 202613 May 2026attended
- Father-Son Scramble 2025 (2)16 Oct 2025no show
- Prime Rib Night 2025 (2)9 Mar 2025attended
- Back to School Splash 2024 (2)23 Dec 2024attended
- Back to School Splash 202414 Nov 2024attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral6 Oct 2025Marissa Ford, Membership Director · Email
Booked the family for Easter brunch, then moved to the later sitting.
- negative24 Nov 2024Board Secretary · Survey
Unhappy that the tennis professional cancelled two lessons in a row at short notice.