Social · member #1648
Simone Eastwood
Joined 28 Sep 2023 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+15
4 visits in the last 90 days against a personal baseline of 5.9 — down 32%.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,221
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
- Father-Son Scramble 2025 (2)16 Oct 2025attended
- Back to School Splash 2025 (2)25 Sep 2025attended
- Independence Day Cookout 2025 (2)30 Aug 2025no show
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive3 Feb 2025Colin Barrow, General Manager · Front desk
Described the club to a guest as the only place their whole family actually agrees on.