Social · member #1620
Amy Winslow
Joined 30 Jun 2023 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+16
$408 in the last 90 days against a personal baseline of $856.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,353
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- Back to School Splash 2026 (3)16 Jul 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026no show
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral10 Aug 2026Grace Okonjo, Events Coordinator · Phone
Wanted clarification on the monthly guest limit at the pool. Follow-up scheduled for next month.
- negative21 Aug 2025Board Secretary · Email
Feels the board has not answered the questions raised at the last meeting.
- positive10 Jun 2025Marissa Ford, Membership Director · Committee
Requested a second locker for their son, who has started playing weekly.
- neutral16 May 2025Bethany Cruz, Front Desk · Survey
Updated billing address after a move within Preston Hollow.