Social · member #1612
Nancy Thorne
Joined 19 May 2023 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Bringing guests-9
6 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$9,884
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Easter Egg Hunt 202618 Aug 2026no show
- Independence Day Cookout 20261 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive21 Jul 2026Marissa Ford, Membership Director · Phone
Says the fitness centre refresh is the reason they renewed the family membership. Awaiting a response from the member.
- positive16 Mar 2026Tom Halloran, Food and Beverage Manager · Survey
Asked to book the private dining room for a fiftieth birthday in the spring.
- neutral3 Dec 2025Marissa Ford, Membership Director · Front desk
Requested the club history booklet as a family gift.
- negative17 May 2025Marissa Ford, Membership Director · Front desk
Complained the fitness centre air conditioning has been unreliable since June. Copied to food and beverage.
- positive1 Mar 2025Stuart Lang, Tennis Professional · Front desk
Requested a second locker for their son, who has started playing weekly.