Full golf · member #1611
Nancy Aguilar
Joined 14 May 2023 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Bringing guests-9
15 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$13,913
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Back to School Splash 2026 (3)16 Jul 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
- Father-Son Scramble 2026 (2)25 Jun 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative22 Aug 2026Marissa Ford, Membership Director · Email
Said the food has slipped noticeably and they are embarrassed to bring clients now.
- negative18 Jul 2025Dale Whitcombe, Head Golf Professional · Email
Objected to the roof assessment arriving with no warning.
- positive13 Mar 2025Priya Venkat, Member Services · Committee
Signed up for the couples league within an hour of the email going out.