Full golf · member #1604
Theodora Marchand
Joined 24 Mar 2023 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Bringing guests-9
17 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$17,283
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (3)16 Jul 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
- Father-Son Scramble 2026 (2)25 Jun 2026no show
- Family Pool Party 2026 (3)22 Jun 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral19 Aug 2026Tom Halloran, Food and Beverage Manager · Email
Enquired about changing membership category at renewal.
- positive19 Apr 2026Nora Sinclair, Fitness Manager · Front desk
Asked for the crab cake recipe for a dinner party at home. Kitchen sent it over.
- positive17 Mar 2026Tom Halloran, Food and Beverage Manager · Email
Asked to be put on the list for the Pinehurst trip before it had even been announced.
- neutral14 Jan 2026Colin Barrow, General Manager · Survey
Requested that club correspondence go to their personal address rather than work.
- neutral2 Sep 2025Colin Barrow, General Manager · Survey
Changed the card on file after a fraud alert with their bank.