Corporate · member #1594
Rafael Langford
Joined 19 Jan 2023 via corporate
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+19
$383 in the last 90 days against a personal baseline of $1069.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$4,333
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Spring Four-Ball 20265 May 2026attended
- Junior Club Championship 20266 Apr 2026attended
- Halloween Costume Party 20269 Feb 2026attended
- Live Jazz on the Terrace 202619 Jan 2026attended
- Trivia Night 202529 Dec 2025attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral21 Aug 2026Anita Reyes, Front Desk · Phone
Asked whether the club will be open on the public holiday and at what hours. Membership director to follow up.
- neutral24 Feb 2026Stuart Lang, Tennis Professional · Front desk
Called to confirm the dress code for the club championship dinner.