Junior executive · member #1581
Devon Sutcliffe
Joined 25 Nov 2022 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+23
4 visits in the last 90 days against a personal baseline of 8.1 — down 51%.
- Discretionary spend dropping+22
$28 in the last 90 days against a personal baseline of $605.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,924
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Junior Golf Clinic 202630 Jul 2026no show
- Spring Four-Ball 20265 May 2026attended
- Back to School Splash 202623 Apr 2026no show
- Family Pool Party 202610 Mar 2026attended
- Chef’s Table Tasting 20262 Jan 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative22 Aug 2026Stuart Lang, Tennis Professional · Front desk
Reported the practice green has been in poor condition for weeks.
- neutral3 Jan 2026Stuart Lang, Tennis Professional · Phone
Asked what happens to the initiation fee if a member resigns within five years.
- positive14 May 2025Nora Sinclair, Fitness Manager · Phone
Complimented the bunker work on 7 and 12; said the course looks the best it has in a decade.
- neutral30 Sep 2024Raymond Petit, Controller · Email
Requested that club correspondence go to their personal address rather than work.