Social · member #1555
Ingrid Ravenscroft
Joined 22 Aug 2022 via legacy
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence rising-6
Visits up 58% on this member's own baseline.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$5,689
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Back to School Splash 2026 (3)16 Jul 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral30 Jan 2026Stuart Lang, Tennis Professional · Email
Asked whether junior members may use the fitness centre unaccompanied.
- neutral12 Oct 2025Raymond Petit, Controller · Committee
Enquired about changing membership category at renewal. Front desk to note the preference on the account.
- neutral28 Mar 2025Dale Whitcombe, Head Golf Professional · Front desk
Called about a duplicate charge on the November statement. Posting error, resolved same day.