Junior executive · member #1548
Malcolm Halvorsen
Joined 20 Jul 2022 via waitlist
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+22
$59 in the last 90 days against a personal baseline of $221.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$873
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Junior Golf Clinic 202630 Jul 2026no show
- Ladies Member-Member 202613 May 2026no show
- Back to School Splash 202623 Apr 2026attended
- Family Pool Party 2026 (2)16 Apr 2026attended
- Live Jazz on the Terrace 202619 Jan 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral19 Nov 2025Bethany Cruz, Front Desk · Phone
Booked the family for Easter brunch, then moved to the later sitting.
- neutral5 Sep 2024Colin Barrow, General Manager · Phone
Requested the club history booklet as a family gift.