Social · member #1539
Andrew Steinberg
Joined 11 Jun 2022 via legacy
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+25
2 visits in the last 90 days against a personal baseline of 4.4 — down 55%.
- Discretionary spend dropping+22
$88 in the last 90 days against a personal baseline of $402.
- Under-using membership+14
2 visits in 90 days; a social membership typically sees at least 6.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,475
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Back to School Splash 2026 (3)16 Jul 2026attended
- Cigar and Scotch Evening 202631 May 2026attended
- Back to School Splash 202623 Apr 2026attended
- Family Pool Party 2026 (2)16 Apr 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative30 Sep 2024Grace Okonjo, Events Coordinator · Phone
Unhappy that the tennis professional cancelled two lessons in a row at short notice.