Social · member #1531
Malcolm Alderton
Joined 7 Apr 2022 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+11
$327 in the last 90 days against a personal baseline of $517.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$2,084
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (2)5 Jul 2026no show
- Father-Son Scramble 2026 (2)25 Jun 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
- Derby Day Party 20264 Jun 2026no show
- Cigar and Scotch Evening 202631 May 2026no show
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive18 Jan 2026Nora Sinclair, Fitness Manager · Email
Introduced a colleague from the office who is now on the waitlist.
- neutral30 Dec 2025Tom Halloran, Food and Beverage Manager · Email
Left a jacket in the locker room; returned to them the following week.