Social · member #1525
Sandra Merriweather
Joined 1 Mar 2022 via legacy
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+18
$226 in the last 90 days against a personal baseline of $571.
- Unresolved friction on record+13
2 negative interactions logged in the last six months.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$2,176
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Independence Day Cookout 20261 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- Family Pool Party 2026 (2)16 Apr 2026attended
- Halloween Costume Party 2026 (3)3 Apr 2026no show
- New Member Reception 202620 Mar 2026no show
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative23 Jun 2026Tom Halloran, Food and Beverage Manager · Survey
Reported the same billing error twice and says nobody has come back to them.
- neutral11 May 2026Bethany Cruz, Front Desk · Front desk
Asked for a copy of last year’s statement for their accountant. Assigned to member services.
- negative21 Mar 2026Stuart Lang, Tennis Professional · Phone
Complained the Sunday brunch has been cut back with no reduction in price.