Full golf · member #1519
Devon Nguyen
Joined 12 Jan 2022 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+28
5 visits in the last 90 days against a personal baseline of 13.1 — down 62%.
- Under-using membership+14
5 visits in 90 days; a full golf membership typically sees at least 18.
- Bringing guests-9
4 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$2,478
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Ryder Cup Match Play 20269 Jun 2026no show
- Ladies Member-Member 202613 May 2026no show
- Back to School Splash 202623 Apr 2026no show
- Quarterly Member Forum 2025 (2)20 Dec 2025attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative22 Jun 2025Marissa Ford, Membership Director · Phone
Feels the board has not answered the questions raised at the last meeting.