Non resident · member #1514
Barbara Ashworth
Joined 7 Nov 2021 via legacy
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+26
2 visits in the last 90 days against a personal baseline of 4.7 — down 57%.
- Bringing guests-9
4 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,366
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Back to School Splash 2026 (2)5 Jul 2026no show
- Father-Son Scramble 2026 (2)25 Jun 2026no show
- Family Pool Party 2026 (3)22 Jun 2026attended
- Derby Day Party 20264 Jun 2026no show
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral27 Apr 2026Board Secretary · Email
Asked about the process for putting a membership on hold during a sabbatical. Raised at the weekly staff meeting.
- positive28 Oct 2024Anita Reyes, Front Desk · Phone
Stayed after the member meeting to thank the board for being straight about the pool project.
- positive19 Oct 2024Priya Venkat, Member Services · Phone
Described the club to a guest as the only place their whole family actually agrees on. Nothing outstanding.