Social · member #1508
Ingrid Montoya
Joined 15 Sep 2021 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
No signal fired
Nothing in this member's record crossed a threshold in either direction, so the score sits at its floor.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,884
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
- Father-Son Scramble 2026 (2)25 Jun 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative3 Jan 2026Nora Sinclair, Fitness Manager · Front desk
Reported that the junior programme has become too competitive for their child.
- positive4 Sep 2024Nora Sinclair, Fitness Manager · Front desk
Told the front desk the mobile tee sheet is a huge improvement on the old phone system.