Social · member #1506
Carolyn Wexford
Joined 4 Sep 2021 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence rising-6
Visits up 30% on this member's own baseline.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,819
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Easter Egg Hunt 202618 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- Father-Son Scramble 2026 (2)25 Jun 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative19 Jan 2025Anita Reyes, Front Desk · Committee
Frustrated by the construction parking and said staff were dismissive about it. Membership director to follow up.
- positive9 Oct 2024Tom Halloran, Food and Beverage Manager · Committee
Stopped by the shop to thank Dale for the fitting. Says the new irons have taken four strokes off. Copied to food and beverage.
- negative3 Oct 2024Board Secretary · Survey
Said the halfway house was shut on a Saturday afternoon with no signage.