Corporate · member #1505
Barbara Nakamura
Joined 3 Sep 2021 via corporate
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+26
3 visits in the last 90 days against a personal baseline of 7.2 — down 58%.
- Discretionary spend dropping+22
$456 in the last 90 days against a personal baseline of $1733.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$6,094
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Ladies Member-Member 202613 May 2026no show
- Spring Four-Ball 20265 May 2026attended
- Junior Club Championship 20266 Apr 2026attended
- Member-Guest Invitational 202630 Mar 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive11 Apr 2025Nora Sinclair, Fitness Manager · Front desk
Paid the capital assessment early without being chased. Raised at the weekly staff meeting.
- negative24 Feb 2025Stuart Lang, Tennis Professional · Email
Reported that the junior programme has become too competitive for their child.