Full golf · member #1466
Margaret Iverson
Joined 3 Mar 2021 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-2
5 years of membership.
- Bringing guests-9
23 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$12,853
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Independence Day Cookout 20261 Aug 2026no show
- Movie Night on the Lawn 20266 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026no show
- Father-Son Scramble 2026 (2)25 Jun 2026attended
- Ryder Cup Match Play 20269 Jun 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral20 Aug 2026Anita Reyes, Front Desk · Email
Called about a duplicate charge on the November statement. Posting error, resolved same day.
- neutral26 Apr 2026Colin Barrow, General Manager · Phone
Left a jacket in the locker room; returned to them the following week.
- positive4 Jan 2026Priya Venkat, Member Services · Phone
Sent a note after the wine dinner saying it was the best evening they have had here. Membership director to follow up.
- positive13 Apr 2025Nora Sinclair, Fitness Manager · Front desk
Says the fitness centre refresh is the reason they renewed the family membership.