Full golf · member #1425
Ashley Marchetti
Joined 16 Dec 2019 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Long tenure-4
7 years of membership.
- Bringing guests-9
31 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$14,354
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Junior Golf Clinic 202630 Jul 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
- Ryder Cup Match Play 20269 Jun 2026no show
- Spring Four-Ball 2026 (2)3 Jun 2026no show
- Cigar and Scotch Evening 202631 May 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative14 Aug 2026Raymond Petit, Controller · Front desk
Their family has stopped using the dining room entirely since the winter. Member declined a call back.
- neutral4 Jul 2026Marissa Ford, Membership Director · Phone
Requested a paper statement in addition to the emailed one.
- neutral19 Apr 2026Raymond Petit, Controller · Front desk
Asked what happens to the initiation fee if a member resigns within five years.