Full golf · member #1420
Victor Langford
Joined 14 Nov 2019 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+21
6 visits in the last 90 days against a personal baseline of 11.1 — down 46%.
- Under-using membership+14
6 visits in 90 days; a full golf membership typically sees at least 18.
- Discretionary spend dropping+11
$589 in the last 90 days against a personal baseline of $932.
- Long tenure-4
7 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,664
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026no show
- President’s Cup 2026 (2)18 Jul 2026attended
- Member-Guest Invitational 202630 Mar 2026attended
- Father-Son Scramble 2025 (2)16 Oct 2025attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative28 Jan 2026Priya Venkat, Member Services · Committee
Committee informed that the executive chef has resigned effective the end of January. Sous chef covering on an interim basis while a search runs.
- neutral21 Sep 2024Nora Sinclair, Fitness Manager · Email
Asked about the timeline for the short game area.