Corporate · member #1419
Jeffrey Fenwick
Joined 30 Oct 2019 via corporate
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+34
1 visits in the last 90 days against a personal baseline of 8.4 — down 88%.
- Discretionary spend dropping+22
$131 in the last 90 days against a personal baseline of $983.
- Under-using membership+14
1 visits in 90 days; a corporate membership typically sees at least 4.
- Long tenure-4
7 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,480
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Independence Day Cookout 20261 Aug 2026attended
- Junior Club Championship 20266 Apr 2026attended
- Member-Guest Invitational 202630 Mar 2026attended
- Casino Night 202624 Mar 2026attended
- Spring Four-Ball 2025 (2)29 Oct 2025attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive28 Mar 2025Dale Whitcombe, Head Golf Professional · Email
Has been bringing the same two guests every other Friday and asked about reciprocal cards for them. Copied to food and beverage.
- positive15 Feb 2025Tom Halloran, Food and Beverage Manager · Phone
Has been bringing the same two guests every other Friday and asked about reciprocal cards for them. Follow-up scheduled for next month.