Junior executive · member #1412
Priya Prentiss
Joined 30 Jun 2019 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-4
7 years of membership.
- Visit cadence rising-6
Visits up 68% on this member's own baseline.
- Bringing guests-9
4 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,112
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026no show
- Back to School Splash 2026 (2)5 Jul 2026attended
- Derby Day Party 20264 Jun 2026attended
- Cigar and Scotch Evening 202631 May 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive3 Mar 2025Anita Reyes, Front Desk · Committee
Has been bringing the same two guests every other Friday and asked about reciprocal cards for them. Escalated to the general manager.
- positive28 Feb 2025Stuart Lang, Tennis Professional · Survey
Sent flowers to the front desk team after the holiday party.
- positive20 Feb 2025Bethany Cruz, Front Desk · Survey
Their daughter made the high school team and they credited the junior programme for it. Assigned to member services.