Corporate · member #1402
Stephen Ravenscroft
Joined 7 Feb 2019 via corporate
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+14
$440 in the last 90 days against a personal baseline of $805.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Long tenure-5
8 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,162
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
- Budget and Dues Presentation 2026 (2)18 Jun 2026attended
- Derby Day Party 20264 Jun 2026attended
- Spring Four-Ball 2026 (2)3 Jun 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral23 Aug 2026Bethany Cruz, Front Desk · Survey
Asked whether junior members may use the fitness centre unaccompanied.
- neutral15 Apr 2026Anita Reyes, Front Desk · Survey
Asked about the timeline for the short game area.
- negative4 Mar 2026Colin Barrow, General Manager · Front desk
Cancelled a private dinner for twelve and moved it to a restaurant in Plano. Escalated to the general manager.
- positive22 May 2025Anita Reyes, Front Desk · Front desk
Wrote in to say the valet team went well out of their way during the storm. Passed to the golf shop.