Social · member #1395
Janet Oakley
Joined 5 Jan 2019 via waitlist
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-5
8 years of membership.
- Visit cadence rising-6
Visits up 47% on this member's own baseline.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,276
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026no show
- Movie Night on the Lawn 20266 Jul 2026attended
- Father-Son Scramble 2026 (2)25 Jun 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
- Family Pool Party 2026 (2)16 Apr 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive1 Aug 2026Nora Sinclair, Fitness Manager · Email
Requested a second locker for their son, who has started playing weekly. Flagged for the GM.
- neutral1 Aug 2025Colin Barrow, General Manager · Email
Wanted clarification on the monthly guest limit at the pool. Escalated to the general manager.
- neutral21 Jun 2025Priya Venkat, Member Services · Front desk
Updated billing address after a move within Preston Hollow.
- neutral7 Feb 2025Colin Barrow, General Manager · Phone
Asked whether the range would stay open during the aeration window.