Social · member #1392
Dimitri Nolen
Joined 20 Dec 2018 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+15
8 visits in the last 90 days against a personal baseline of 12.1 — down 34%.
- Discretionary spend dropping+12
$774 in the last 90 days against a personal baseline of $1313.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Long tenure-5
8 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$5,188
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
- Halloween Costume Party 2026 (3)3 Apr 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive3 Jul 2026Priya Venkat, Member Services · Email
Introduced a colleague from the office who is now on the waitlist.
- negative3 May 2026Bethany Cruz, Front Desk · Survey
Left after twenty minutes on Saturday because nobody had taken a drinks order. Raised at the weekly staff meeting.
- positive7 Feb 2026Stuart Lang, Tennis Professional · Front desk
Stopped by the shop to thank Dale for the fitting. Says the new irons have taken four strokes off. Membership director to follow up.
- positive24 Sep 2025Board Secretary · Front desk
Asked for the crab cake recipe for a dinner party at home. Kitchen sent it over. Will revisit at renewal.
- neutral12 Sep 2025Tom Halloran, Food and Beverage Manager · Front desk
Wanted clarification on the monthly guest limit at the pool.